- Above the Fold
- A/B Test
- Ad Copy
- Ad Impressions
- Ad Server
- Advertising
- Advertising Plan
- Advertorial
- AdWords
- Agency Commission
- Aggregator
- B2B
- B2C
- Banner Ad
- Billboard
- Bleed
- Bounce Rate
- Bus Card
- Bus Wrap
- Cable TV
- Channel
- Circulation
- Classified Advertisement
- Click Through
- Click Through Rate
- Closing Date
- Column Inch
- Comp
- CPC
- CPM
- CRM
- CTA
- CTR
- Demographics
- Designated Market Areas (DMA)
- Direct Marketing
- Direct Response
- Display Advertisement
- Drive Time
- Duration
- Flat Rate
- Frequency
- Full-Service Agency
- Geotargeting
- GIF
- HTML
- Hyperlink
- Impressions
- Inline Ad
- Insert
- Insertion Date(s)
- Insertion Order
- IP Address
- JPEG (.jpg)
- Jump Page
- Keyword
- Keyword Density
- Landing Page
- Local Time
- Marketing Campaign
- Media Kit
- Media Outlet
- Medium (plural, Media)
- Opt-In
- Opt-Out
- Out-of-Home (OOH)
- Page View
- Pay Per Click (PPC)
- Pay Per Impression
- Podcast / Podcasting
- Pop-Up
- Portable Document Format (PDF)
- Preferred Position
- Prime Time
- Proof
- Public Service Announcement (PSA)
- Rate
- Rate Card
- Reach
- Really Simple Syndication (RSS)
- Reservation Date
- Rich Media
- ROI
- Rotation
- Run Date
- Run-of-Press (ROP)
- Run-of-Schedule (ROS)
- Run-of-Site
- SEM
- SEO
- Session
- Sidebar Ad
- Space Reservation
- Spam
- Splash Page
- Split Run
- Spot Color
- Spot (Spot Announcement)
- Spot Television (or Radio)
- Sticky
- Storyboard
- Submission Date
- Subway Card
- Syndication Feed
- Target Audience
- Time Slot
- Total Audience Plan (TAP)
- Unique Visitors
- URL (Uniform Resource Locator)
- Voice Over
- Volume Discount
- Webcasting
- Whitelisting
(888) 586-1774
